AWARENESS COMMUNICATION AND SALES PROMOTION ONLINE SYSTEM CONVENIENCE STORES OF CONSUMERS IN BANGKOK

Abstract

The purposes of this research as follows: 1) to study the perception of communication sales promotion online of convenience stores, case studies of consumers in Bangkok 2) to study the demographic characteristics of consumers, consumers in Bangkok that affect the perception of communication, sales promotion online of convenience stores and 3) to forecast the online media usage behavior of consumers in Bangkok that affects the perception of communication, sales promotion online of convenience stores. The example used in this study were residents of Bangkok were 400 people using a convenience sampling method. The calculation of sampling size used Yamane at the significance level of 95%. The tool for data collecting was questionnaire. The results showed that the analysis of the level of perception communication promotion of online consumers showed the overall average.