INVESTMENT MOTIVATION OF CHINESE INVESTORS FOR FRUIT-PROCESSING FACTORIES IN CHANTABURI PROVINCE, THAILAND
Keywords:
Fruit-processing factory, Thai fruits, Chantaburi Province, investment motivation, Chinese investorsAbstract
The purpose of the study was to examine the factors influencing the investment motivation of Chinese business owners who invest in fruit-processing factories in Chantaburi Province in Thailand. A Qualitative approach was applied using in-depth interviews with twenty managers involved in the fruit-processing factories owned by Chinese businesses to identify the factors that influence the motivation for investment. The results indicated that company profile, the market situation in China and business competency within Chantaburi province partially influenced investment motivation for Chinese investors. The results showed that factors such as the source of funding, location, consumer demand, suppliers, cost, originality of raw materials, and transportation all played a role in influencing investors. Recommendations are to further interview managers of all fruit-processing factories that are owned by Chinese investors in Chantaburi Province and extend the study to interview management personnel of their parent companies in China
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