AGRO-TOURISM BEHAVIOR OF THAI TOURISTS

Abstract

This research aims to study personal data, opinions on agro-tourisms, motivation on agro-tourisms, satisfactions on agro-tourisms and agro-tourism behavior of 1,600 Thai agro-tourists. This research finds that tourists agree to establish the Tourism Information Service Center for providing information to tourists, being as shopping center for the agricultural produces/community products, and arranging training program to educate related persons on knowledge relating to tourism services and agro-tourism services. Motivations on agro-tourisms are the rests and relaxations, relief of stress, beauty of environmental condition and atmosphere of attraction areas. In addition, satisfactions on agro-tourisms on the aspect of motivation are environmental condition conservations, the nature of the tourist attraction areas, beauty, and suitability on the condition of the scenery in the tourist attraction areas. While the aspect of the agro-tourism behavior, the tourists are engaged in the agro-tourisms at the average of 4 times with the expenses categorized in most case is lower or equivalent to 1,500 Baht. Number of the tourists departing on tour in the morning and return in the evening is more than the number of tourists spending overnights with the average of 1 night stay. Most of the tourists prefer touring in the form of visiting fruit tree orchards and next in line are tours in the form of visiting the combined agricultures and in the form of seeing the flowers and decorative flowers, respectively.