FACTORS PREDICTING SAVING BEHAVIOR OF STUDENTS IN BANGKOK METROPOLITAN AREA
Keywords:
saving behavior, family financial status, allowanceAbstract
The purposes of this study were to investigate students’ saving behavior and determine factors predicting their saving behavior. Factors taken into consideration consisted of gender, father’s educational level, family’s financial status, allowance, attitudes towards saving and spending. In this survey research, questionnaires were used to collect data from 455 undergraduate students in Bangkok. The findings revealed that 73 percent of student saved their money and kept them in a bank account. They usually saved approximately ten to twenty-five percent of allowance. By using binary logistic regression to determine the determinants of saving behavior, the results showed that a positive attitude towards saving was related to saving behavior while positive attitudes towards spending and indifference to money had a negative relationship with saving behavior. However, gender, father’s educational level, family financial status and allowance were not significant factors of saving behavior.
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