NETWORKING AND EXPORT SUCCESS, MARKET KNOWLEDGE AS A MODERATOR SUSTAINING FOR ASEAN ECONOMIC COMMUNITY (AEC)
Keywords:
Networking, Market knowledge, Export success, AEC, ThailandAbstract
This research examines the relationship between networking and export success as well as the moderating effect of market knowledge to sustain ASEAN Economic Community (AEC). Data were collected by mailing questionnaires to the managers of manufacturing exporting firms in Thailand. A total of 113 qualified observations were collected. Moreover, the research investigates the extent of Thai firms to invest resources in building networking. The networking of this research can be classified into five groups; government agency, financial institution, business association, knowledge institution, and transport association. However, only financial institution and transport association is statistically significant and positively relate with export success, while business association is negatively significant. In addition, the contribution of this research found that market knowledge moderately has an effect on the relationship between networking and export success in term of government agency, knowledge institution, and transport association. Similarly, Thai firms used high consistency with the government agency, knowledge institution, transport association, and high market knowledge that can exhibit high export success equally in ASEAN market.
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