INVESTIGATING THE ACCEPTANCE OF SOCIAL NETWORKING IN STUDENTS: CASE STUDY OF BANGKOK UNIVERSITY
Keywords:
Social Networking, Technology Acceptance Model (TAM), Bangkok UniversityAbstract
Objectives of this research were to study the effect of factors to the students’ to acceptance of social networks and the influence of them by using Technology Acceptance Model (TAM). The research was the survey research and used the questionnaire to collect the data. The samples of the research were 400 undergraduate students in Bangkok University, randomly selected using the stratified sampling according to the proportion of the students across faculties. The results showed that perceived ease of use, perceived usefulness and influencing of social significantly influenced to the students’ attitude to use social networks of the students which significantly affected to their intention to use at 0.01 level. This finding, educational institute could utilize the results to distribute information quickly and easily through social networks. In additional, teachers could use them as a channel to easy communicate with their students more effectively.
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