HOW TO WRITE INTEGRATED MARKETING COMMUNICATIONS PLAN

Authors

  • Teerapun Lotongkum

Abstract

ข้อความบทคัดย่อไม่สมบูรณ์ กรุณาดูฉบับพิมพ์

References

Fill Chris, Marketing Communications : Frameworks Theories and Applications : Hertfordshire, Prentice Hall 1995.

Ray, Michael L. Advertising and Communication Management (Englewood Cliffs, N.J. : Prentice-Hall, 1982.)

Schultz, Don E. Strategic Advertising Campaigns, (Lincolnwood, II. : NTC Buoiness Books, 1991.)

Sissor,s Jack Z. and Bumba, Lincoln Advertising Media Planning, 3 rd ed. (Lincolnwood, I 11. : NTC Business Books 1989.

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Published

2020-08-10

How to Cite

Lotongkum, T. (2020). HOW TO WRITE INTEGRATED MARKETING COMMUNICATIONS PLAN. SUTHIPARITHAT JOURNAL, 10(29), 89–98. retrieved from https://so05.tci-thaijo.org/index.php/DPUSuthiparithatJournal/article/view/245758

Issue

Vol. 10 No. 29 (1995): ตุลาคม 2538- มกราคม 2539

Section

Academic Articles

License

Content and information of the article published at Suthiparithat Journal are based on the sole opinions and responsibility of author(s) only. Neither the editorial board involve in......