STRATEGY OF BUSINESS ORGANIZATION AND THAILAND QUALITY AWARD (TQA) CRITERIA FOR PERFORMANCE EXCELLENCE
Keywords:
Business strategy, Thailand Quality AwardAbstract
The article analyses strategy of business organization and Thailand Quality Award (TQA) Criteria for performance excellence. By mention the idea and concept concentrated by academic perspective about a definition of strategy, evolution of strategy, level of strategy, business strategy and also process of strategy management. In addition, this article proposes practical perspective for organizations adopt the concept of TQA criteria for performance excellence to apply on the organization. This concept to cause the alignment between strategy of business organization and business function operation. Moreover, organization can apply the standard of TQA criteria to improve operation and create the core competency and also evaluate the performance organization for addition ability to competitive advantage.
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