GLOBAL DIMENSIONS CROSS CULTURAL CONSUMER BEHAVIOUR ANALYSIS
Keywords:
Cross-Cultural - Consumer Behaviour, International Marketing StrategyAbstract
This paper synthesis from 2 research paper and 1 content in website of the wold great specialist in global cross culture consumer analysis “ Hofstede's ” , First paper is Hofstede's dimensions of culture in international marketing studies, Second paper is Lessons learned in cross-cultural research of Chinese and North American consumers ( Doran,2007 ). and Third research is “ Dimensions of culture in international marketing studies “ ( Soares et al ,2007 )
Objective of Paper
First objective : Cross culture Consumer analysis
Second objective : Cross culture Consumer analysis compare 2 culture between western and eastern culture for international marketing plan Conclusion, from Hofstede’s base theory in five dimension are apply to 3 researcher ; Hofstede's , Doran. And Soares et al.
Result summary In cross culture consumer analysis are difference between western and eastern consumer .Thus international marketing strategy for eastern consumers must to use reference group and provide Information to exchange consumer behavior in group for motivative target market and in marketing mix must to Innovativeness and develop Service performance
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