การลงทุนของเกาหลีใต้ในประเทศไทย : การศึกษาเปรียบเทียบระหว่างกลุ่มแชโบลสองกลุ่ม
Keywords:
Chaebol, EDI, MNCs, ThailandAbstract
This pilot study compares Thai subsidiaries of two well-known South Korean Chaebols from economic, behavioural and strategic management perspectives. Each perspective has its theoretical flaws, but each of them is complementary to each other. The eclectic paradigm and the Uppsala model have existed for almost two decades, but both theories have failed to explain the strategic direction of investment behaviour. Strategic directions can reflect the companies' expansion, stabilisation and retrenchment. Analogously, strategic direction can mirror investment, commitment and divestment. This study employs a host-country perspective. The study employs a qualitative comparative analysis as a research strategy. As an initial phase of the study, this study uses secondary data of both Chaebols for the analysis. Nonetheless, two cases of Samsung and LG alone cannot generalise the investment behaviour of South Korean Chaebols as a whole. More South Korean cases in Thailand and other host countries need to be investigated, before a follow-up large-scale quantitative survey in the future research.
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