INFORMATION TECHNOLOGY STRATEGY AND BUSINESS STRATEGY ALIGNMENT AND ITS EFFECTS ON INFORMATION TECHNOLOGY EFFECTIVENESS OF THAI BUSINESS ORGANIZATIONS
Keywords:
Measurement Alignment, Information Technology, Strategic AlignmentAbstract
This research study aimed to measure the level of information technology strategy and business strategy alignment of Thai business organizations. In this research project, the difference of the alignment levels among types of industries and types of organization structures were also tested. The study also investigated the effects of the alignment on the information technology effectiveness. The research data for this study was collected from organizations registered on the Stock Exchange of Thailand. The study employed quantitative as well as qualitative research.
The research data revealed that there were low levels of the alignment between information technology strategy and business strategy in Their business organizations. The statistical test showed the difference levels of alignment between only two types of industries, technology industry with highest level of alignment and resource industry with lowest alignment level. There were no difference in the alignment levels between other industries. The organizations with different types of organization structures had different levels of alignment.
This study also identified the factors which contributed to the levels of alignment. These factors are 1) the participation of business and information technology executives in developing both information technology and business strategies, 2) whether there is executives support for information technology, and 3) the amount of knowledge management and communication between information technology and business executives.
In-depth interviews were conducted with executives of the organizations with the highest and lowest levels of alignment to investigate the particular factors affecting their alignment. The findings from the interviews confirmed the analysis from quantitative data.
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