MARKETING COMMUNICATION IN THE IT ERA.

Authors

  • Panaratana Lim

Keywords:

การสื่อสารการตลาด, เทคโนโลยีสารสนเทศ

References

Keeler, Len. Cyber marketing. New York : AMACOM, 1995.

Schultz, Don E., Tannenbaum, Stanley I., and Lauterborn, Robert F. Integrated marketing communication. Lincolnwood : NTC Business Books, 1994.

Stroud, Dick. Internet strategies : a corporate guide to exploiting the internet. Houndmills : Macmillan Business, 1998.

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Published

2020-08-24

How to Cite

Lim, P. (2020). MARKETING COMMUNICATION IN THE IT ERA. SUTHIPARITHAT JOURNAL, 14(44), 74–82. retrieved from https://so05.tci-thaijo.org/index.php/DPUSuthiparithatJournal/article/view/246350

Issue

Vol. 14 No. 44 (2000): กันยายน - ธันวาคม 2543

Section

Academic Articles

License

Content and information of the article published at Suthiparithat Journal are based on the sole opinions and responsibility of author(s) only. Neither the editorial board involve in......