Empowering local innovators for sustainable management of traditional handicraft community enterprises
Keywords:
Local Innovators, Traditional Handicrafts, Community Enterprise, Sustainable ManagementAbstract
This research aims to develop guidelines to empower local innovators and assess their impact on the sustainable management of the Salee-Ping-Jai-Kaew-Kuang traditional handicrafts community enterprise in Faham Sub-district, Chiang Mai. A mixed-methods approach was applied, combining qualitative data from semi-structured interviews and focus group discussions with 24 participants, including local innovators, community members, and Faham officials. Quantitative data was gathered through structured questionnaires from 375 stakeholders in Faham Sub-district, such as the mayor, municipal members, community leaders, enterprise members, and customers. The research framework covers four key dimensions. Including economic sustainability, cultural preservation, sustainable resource management, and social entrepreneurship, aimed at empowering local innovators for sustainable management. Statistical analysis showed significant positive correlations between the development guidelines and sustainable management of traditional handicrafts enterprises. Specifically, the promotion of economic sustainability (Beta = 0.630, t = 32.857, p < 0.001), support for cultural preservation (Beta = 0.650, t = 26.000, p < 0.001), engagement in local resources management (Beta = 0.600, t = 28.000, p < 0.001), and job and income creation within the community (Beta = 0.700, t = 42.500, p < 0.001) were all strongly correlated. The model demonstrated high explanatory power with 90.3% of the variance in sustainable management (R² = 0.903) and is robust (F-value = 1024.500, p < 0.01), confirming the effectiveness of these development guidelines for the sustainable management of traditional handicrafts community enterprises.
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