Guidelines for managing the Chiang Mai Inky-Cap mushroom community business group through a Gentlemen’s agreement affecting business management performance
Keywords:
Management, Business Performance, Inky-Cap Mushroom, Gentlemen’s agreementAbstract
This research aims to develop guidelines for managing the Chiang Mai Inky-Cap mushroom community business group through a Gentlemen’s agreement and to examine its effects on business management performance. A mixed-methods approach was employed. Qualitative data were collected through semi-structured interviews and focus group discussions with 12 key persons through purposive sampling, including community enterprise leaders, treasurers, and producers from four community enterprises located in San Sai, Mae Taeng, Doi Saket, and Saraphi districts. The purpose was to collaboratively draft a written Gentlemen’s agreement. Quantitative data were collected from 1,000 stakeholders through purposive sampling, including enterprise heads, members, and producers, in the Sansai, Mae Taeng, Doi Saket, and Saraphi districts of Chiang Mai using structured questionnaires to assess the impacts of business group management in four key areas including production, branding, marketing and finance. Statistical analysis revealed that production, marketing, and brand management had significant positive effects on business management performance, while financial management had a significant negative effect. The research model showed strong explanatory power (R² = 0.770, F = 75.0, p < 0.001), confirming that implementing a Gentlemen’s agreement enhances collaboration, improves business efficiency, and guides strategy, while highlighting the need to revise financial management for the sustainability of Chiang Mai Inky Cap mushroom community business group management.
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