The Impact of McKinsey 7S Model and customer relationship management to the sustainability of educational training institutions in Kunming
Keywords:
McKinsey 7S Model, Customer Relationship Management, Sustainability, Extracurricular Training Institutions, Kunming CityAbstract
To study the mechanism and relational pathways among the McKinsey 7S Model, Customer Relationship Management (CRM) and Sustainability, this study took K-12 after-school educational training institutions in Kunming as research samples, constructed a "7S-CRM-ESG" relational research framework, adopted quantitative analysis methods, and collected data from institution employees via questionnaires for empirical analysis. The findings reveal that in K-12 after-school educational training institutions, the McKinsey 7S Model exerts a significant positive impact on Sustainability and a significant positive driving effect on CRM. However, CRM has no significant direct impact on Sustainability, nor does it play a mediating role between the McKinsey 7S Framework and Sustainability. This study not only enriches the application scenarios of the McKinsey 7S Model in non-enterprise organizational contexts and provides empirical support for its practical use in educational training institutions, but also offers valuable references for the government to enhance governance effectiveness and promote the standardized operation of training institutions, thereby providing practical assistance for formulating relevant policies and advancing the Sustainability of the training industry.
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