Vol. 39 No. 4 (2025): ตุลาคม-ธันวาคม 2568

View Vol. 39 No. 4 (2025): ตุลาคม-ธันวาคม 2568

Published: 2025-12-11

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Research Articles

Participation of private company employees in the Bangkok area in organizational management according to the ESG concept (Environmental, Social, and Governance)

Pathomporn Anuchitthananan, Suravee Sunalai

1-15
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The study of value co-creation for managing customer relationships: AI Chatbot interaction in managing customer complaints on food delivery platform

Chutima Kessadayurat

16-33
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Factors influencing the difference between the comptroller general’s department’s construction focal price and winning bid price: Thai Government agencies’ e-bidding evidence

Klissara Leechalard, Araya Eakpisankit

34-53
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Marketing communication factors affecting the decision to select agritourism services at the Thai-Denmark Farms

Penpayom Suppachai, Karada Ruampum

54-73
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Factors influencing purchasing intention for electric vehicles of military personnel at Royal Thai air Force Headquarters

Natrada Krisanakoop, Thachaphol Gulid

74-94
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Factors affecting the buying decision process of life insurance of people in 3 southern border provinces

Athiwat Chotkaew, Siriluck Thongpoon, Wiwat Jankingthong

95-113
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The influence of brand value perception on the decision-making process of purchasing fresh chicken parts of consumers in modern trade stores’ fresh food section in Phatthalung Province

Siriyakorn Pipitapan, Atcharawan Rattanaphan

114-129
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Work motivation and employee engagement affecting organizational citizenship behavior of employees of a state enterprise

Nittaya Buncha, Charunya Parncharoen, Sukanya Singtui

130-145
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The influence of social media exposure on the decision to use financial services among Generation X living in Bangkok

Mayura Patchimyam, Pormprom Chomngam

146-160
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A strategic analysis of AI-driven ETFs and traditional ETFs with empirical evidence from 2020–2024

Chakhrit Khumrua, Nattawoot Koowattanatianchai

161-179
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Book Review

The Next 100 Years: A Forecast for the 21st Century

Nattapan Kongbuamai

180-181
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