New Public Leadership and Social Development in the 21st Century

Abstract

           The forthcoming economic and social structural changes require leadership with a broad vision that can lead societies to success. New Public Leadership has been proposed as an important tool for the development of people in societies to work for public, including political policy makers and those working for public and private organizations of large size and small scale that aim to benefit the public. After introduction of new public management (NPM) that has been applied to government management, focusing on creating satisfaction of the people and view people as customers, the government agencies must create indicators for changes. The government administration, therefore, has to change the work structure to be more efficient, look for new public leaders who focus on organizational change in response to the country's development direction, and tries to develop strong public leadership of leaders. The leaders must have all-round problem-solving skills, creative thinking, good vision, and ready to adapt to keep up with changes. Social development in the 21^st century does not only focus on economic growth, but pays attention to the equality of society. The government employs the concept of new public governance (NPG) to manage the public. The role of new public leaders, therefore, is to coordinate the networks, build cooperation with all sectors, encourage citizens to become decent, emphasize on discussion and presentation of public opinion, provide professional public service to improve the well-being of the people coupled with taking care of the environment and sustainable economic development. The researcher, therefore, presents the POJAI principles to develop New Public Leadership for social development in the 21^st century. POJAI is an acronym of 1) P: Purposeful, paying attention in working, 2) O: Output and Outcome, working hard for good outputs and outcomes, 3) J: Justice, give justice for all sectors, 4) A: Administration, effective administration, and 5) I: Impression, make an impression on the followers or the public. Therefore, New Public Leadership plays an important role in social development for stability, prosperity, and sustainability.