Vol. 11 No. 1 (2026): ๋January - June

View Vol. 11 No. 1 (2026): ๋January - June

Published: 2026-06-29

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Research Articles

Development of Infographic Videos on Space Technology and Stars for Third-Year Secondary School Students

Ormchai Bugsabong, Kelwalin Napa, Nichapa Chanto, Naipaporn Jarukasetwit

1-16
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Perception, Attitude, Acceptance, and Use of Virtual Reality in Advertising and Public Relations for Thailand Tourism

Apichat Kaewpukdee, Jaruwan Kittinaraporn

17-36
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Ethical Communication of Morality Dramas Published on Social Media

Kittiya Kaweejarukorn

37-58
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- Exploring Identity and Experience in Buddhist Pilgrimage Tourism: An Integrated Perspective on Nostalgic Travel

Ntapat Worapongpat

177-196
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Forecasting 3DTV Mass Adoption in the United States: The Role of the Avatar Franchise and Economic Criteria

Marian Ehret

153-176
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Academic Articles

Communication Strategies of Local Government Organizations and Political Parties in the Digital Era

Titi Lapchoosa-nga, Wittayatorn Torkaew, Korrakoch Kantaboon

59-78
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The Status and Direction of OTT Services in the Context of Thai Society

Rujsawat Krongbhumin

79-98
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Aesthetic Transformation in Thai Vertical Micro-Dramas: A Visual Language and Narrative Perspective

Wiriyaphorn Junhawittaya

99-116
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IIntegrating Artificial Intelligence (AI) to Enhance Efficiency and Transform the Roles of University Support Personnel in the Digital Era

Augjima Sapsoontorn, Aree Buaprae, Tanaporn Panyaniphon, Chutima Pathomkamnoet

117-136
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Open Data: A Digital Tool for Enhancing Transparency and Governance in Thai Universities

Chakrakrishna Bhangam

137-152
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