Vol. 9 No. 2 (2022): ๋July - December

cover-vol9no2

Published: 2022-12-26

Full Issue

PDF

Editorial

Editorial

Suramongkol Nimchit
- PDF

Academic Articles

DIGITAL MARKETING INNOVATION OF HOTEL BUSINESS

Jenasama Srihirun, Chatwarun Srinak, Kawinthip Pengmeesri, Prammanee Khamkhom, Kanokporn Krutpapan

1-16
- PDF
MARKETING STRATEGIES IN THE NEW NORMAL ERA FOR AGRO-TOURISM ENTREPRENEURS

Chawin Chermkwan, Krisada Chienwattanasook

17-37
- PDF

Research Articles

LIFESTYLES AND BRAND CONFIDENCE INFLUENCING DECISION TO USE BIG BIKE MOTORCYCLES BETWEEN JAPANESE AND ITALIAN BRAND

Chalitpong Tumliang, Natepanna Yavirach

38-53
- PDF
STRATEGY DEVELOPMENT OF CREATING TOURISM BRAND OF ROYAL COAST DEVELOPMENT OF TOURISM AREA

Thirawat Chantuk, Pawina Spiller, Paphawin Patcharachotsuthi, Thongchai Thongma

54-81
- PDF
EFFECTS OF ORGANIZATIONAL CLIMATE AND COMMUNICATION PROCESS ON THE INTERNAL COMMUNICATION EFFECTIVENESS OF SUPPORT UNIVERSITY STAFF AT RAGAMANGALA UNIVERSITY OF TECHNOLOGY THANYABURI

Noppawan Lonuch, Khahan Na-Nan

82-96
- PDF
ANALYSIS OF SUITABLE LOCATIONS FOR IMPORT AND EXPORT PACKAGING AND SORTING STATION TO SUPPORT THE GROWTH OF RANONG PORT (TRANSPORTATION FACILITY)

chontira junsrirat, Prin Weerapong

97-124
- PDF
THE ANALYSIS OF THE RISK FACTORS AFFECTING THE PERFORMANCE OF TRUCK DELIVERY DRIVERS IN BANGKOK METROPOLITAN AREA

Kanitha Karnjanakosol, Winyu Proykratok

125-139
- PDF
FACTORS RELATED TO ORDER FOOD DECISIONS USING A FOOD DELIVERY SERVICE MOBILE APPLICATION AMONG THE ELDERLY IN PATHUM THANI PROVINCE

Wanwisa Wongkhamsay, Sureerut Inmor, Sukontip Wongpun

140-158
- PDF
THE RELATIONSHIPS THE RELATIONSHIPS AMONG GENDER EQUALITY IN HUMAN RESOURCE MANAGEMENT, DISCRETIONARY EFFORT, WORK ENGAGEMENT AND ORGANIZATIONAL COMMITMENT OF HOSPITAL STAFF

Pratanpound Surinta

159-176
- PDF

Book Review

Interpersonal Communication and Human Relationships

Chanapa Itdhiamornkulchai Itdhiamornkulchai

177-179

นโยบายการคุ้มครองข้อมูลส่วนบุคคล Privacy policy