Residents’ Attitude towards Tourists in Lanzhou, China
คำสำคัญ:
Resident’s attitude, Tourist, Lanzhou residentsบทคัดย่อ
Tourists have taken the most essential role in the development of tourism industry in Lanzhou. However, the arrival of tourists has some positive and negative impacts on local people’s life. As the characteristic of residents, they are in the position to either offer support for, or to avoid the future development of the tourism industry. So, it is necessary to conduct a study for measuring attitudes of Lanzhou residents toward tourists and figure out influenced factors to provide advices for development of Chinese market. This study adopted individual in-depth interview which is one of qualitative approaches to collect residents’ attitude towards tourists in Lanzhou. And the results of interviews entered into NVivo 11 system for content analysis. All of 22 residents were interviewed in this study to describe their thoughts and opinions toward tourists.
In conclusion, the majority of respondents in this study were inclined to support tourists to visit Lanzhou, holding positive attitudes toward tourists. The findings of the study showed that there are 6 factors influenced resident’s attitude towards tourists: physical distance, the length of residence, economic dependency, seasonality, age and income. And the findings can provide references for the improvement of tourism industry of Lanzhou.
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