The Conversion Strategies of Protestant Missionaries in Chiang Mai City

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Lee Soo CHANG

บทคัดย่อ

This paper argues that the Protestant missionaries who understand the varying logics of conversion and adopt contemporary Western style as their mission strategy thrive in the modern landscape of Chiang Mai city. Based on an iconic case study of a successful Protestant missionary in the modern milieu of Chiang Mai city, this research paper problematizes scholarly explanation pertaining to the unsuccessful conversion strategies of Protestant missionaries. By utilizing in-depth qualitative interviews and participation observation as its research methodology, this research examines the elements of modernity adopted by one of the fastest growing churches in Chiang Mai city. The findings elucidate the importance of incorporating contemporary Western style in singing, preaching and teaching as a trend to attract the Thais into the church community. Given the scarcity of literature in Christian anthropology in Thailand, this paper seeks to contribute to the understanding of the dynamic relationship between conversion and modernity, and to remove the static belief of “Being a Thai is being a Buddhist”.


 

Article Details

บท
บทความวิจัย
Author Biography

Lee Soo CHANG, คณะสังคมศาสตร์ มหาวิทยาลัยเชียงใหม่

 

 

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