Store layout and behaviors using traditional store of consumer

Abstract

The objectives of this research were to study the retail store layouts and investigate the consumer shopping behaviors in traditional retail stores (grocery stores). The research was conducted using a questionnaire for 385 respondents. Statistical analysis involved in carrying out the study was percentages.The results of the research were as follows. 1.The outstanding Type 1 layout demonstrated the merchandise display spaces and access aisles in all directions, while the outstanding Type 2 layout exhibited fresh food spaces and walk-around passages in the stores. 2.Reasons concerning consumer shopping behaviors in the traditional retail stores were urgent demand of merchandises, home-delivery merchandises and services, and purchase on credit demand. Background information relating to grocery shopping included the word-of-mouth from purchasing groceries, friendly store owners, and good services. Frequently-purchased products were consumer goods, and behaviors after purchasing items in the retail stores changed to suit consumers’ needs.