MANAGEMENT MODEL FOR ENHANCING THE LEVEL OF COMMUNITY ENTERPRISE MANAGEMENT IN GOLDEN LONGAN PROCESSING, BAN THI SUB-DISTRICT, BAN THI DISTRICT, LAMPHUN PROVINCE

Abstract

This research aimed to collaborate with community enterprises to synthesize a management model for the golden longan processing community enterprise in Ban Thi sub-district, Ban Thi district, Lamphun province. The qualitative method, incorporating community participatory techniques, was employed for this study. Participants, selected through purposive sampling, included the chairman, members, and stakeholders of the Gold Color Longan Flesh Processing Community Enterprise, totaling 15 members. Data were collected through focus groups, in-depth interviews, and non-participant observations to develop a community enterprise management model grounded in genuine community participation. The research findings revealed that the management model suitable for community enterprises involved in processing golden longan encompassed five structural aspects: 1. Planning, 2. Organizing, 3. Staffing, 4. Directing, and 5. Coordinating. This framework contributed to the enhancement of the management level of the golden longan processing community enterprise across five dimensions: 1. initiative, 2. management ability and community enterprise management, 3. role and participation of community enterprise members, 4. security and economic status of community enterprises, and 5. community welfare activities and public benefits. This management model has the potential to foster the growth of a robust community enterprise and facilitate sustainable development.