อิทธิพลของภาวะผู้นำเชิงการเปลี่ยนแปลงต่อประสิทธิภาพการดำเนินงาน: บทบาทส่วนเพิ่มจากปัจจัยการจัดการองค์กรในธุรกิจค้าปลีกจังหวัดสกลนคร

Tanin Tirasawasdichai; Jarita Hinthow; Nattanan Saksamrit; Laddaporn Kunkeaw; Kullanun Sripongpun; Worasit Wongadisai; Chattawat Limpsurapong

doi:10.14456/mbr.2026.9

Authors

Tanin Tirasawasdichai Faculty of Liberal Arts and Management Science, Kasetsart University
Jarita Hinthow Faculty of Liberal Arts and Management Sciences, Kasetsart University
Nattanan Saksamrit Faculty of Liberal Arts and Management Science, Kasetsart University
Laddaporn Kunkeaw Faculty of Liberal Arts and Management Science, Kasetsart University
Kullanun Sripongpun Faculty of Liberal Arts and Management Science, Kasetsart University
Worasit Wongadisai Faculty of Liberal Arts and Management Science, Kasetsart University
Chattawat Limpsurapong Faculty of Liberal Arts and Management Science, Kasetsart University

DOI:

https://doi.org/10.14456/mbr.2026.9

Keywords:

Incremental Influence of Transformational Leadership, Operational Efficiency based on Organizational Management Contexts, Retail Businesses in Sakonnakhon

Abstract

The objective of this research was to examine the factors influencing the operational efficiency of retail businesses in Sakonnakhon Province, focusing on organizational management factors and transformational leadership. The sample consisted of 306 retail entrepreneurs. Data were collected based on purposive snowball sampling method. The research instrument was an online questionnaire. Statistical analysis included percentage, mean, standard deviation, Pearson’s correlation coefficient, and hierarchical multiple regression analysis. The results indicated that organizational structure, human resource management, organizational culture, and transformational leadership were positively correlated with operational efficiency at a 0.01 significance level. Hierarchical regression analysis revealed that the overall model accounted for 57.9% of the variance in operational efficiency ( R² = 0.579). Notably, transformational leadership was the most influential variable (Beta = 0.355) and significantly contributed an additional 5.7% to the variance explanation (R²Change = 0.057, F = 40.572), supporting all five research hypotheses. The study suggests that while basic management systems are essential, transformational leadership is the prominent factor in enhancing business excellence amidst the complex situations in Sakonnakhon. Leaders who can provide inspirational motivation and intellectual stimulation can increase competitive advantages more effectively than relying solely on physical management systems.

References

พรประภัสสร ชัยสุริยะ. (2566, 19 มกราคม). ส่องโอกาสธุรกิจ Soft Power อีสาน ผ่านมุมมองผู้ประกอบการ. Isan Insight. https://isaninsight.kku.ac.th/archives/4235

Alhajaj, W. E., & Ahmad, S. Z. (2023). The effectiveness of human resource management practices, work engagement and self-efficacy in minimizing talent turnover intention. International Journal of Productivity and Performance Management, 73(8), 2414–2440. https://doi.org/10.1108/ijppm-02-2023-0090

Barney, J. (1991). Firm Resources and Sustained Competitive Advantage. Journal of Management, 17, 99-120. https://doi.org/10.1177/014920639101700108

Bass, B. M., & Avolio, B. J. (Eds.). (1994). Improving organizational effectiveness through transformational leadership. Sage Publications.

Burns, J. M. (1978). Leadership. Harper & Row.

Butsch, T., Bell, R., & Warren, V. (2025). Decision-making in organizational crisis in traditional and self-managed organizations: toward a hybrid approach. Strategic HR Review, 24(5), 206–209. https://doi.org/10.1108/shr-04-2025-0041

C, S. K., V., & Agrawal, R. (2024). Developing customer convenience and experience through increased competency and efficiency: A strategic approach to retail operations mastery. Heliyon, 10(16), e36395. https://doi.org/10.1016/j.heliyon.2024.e36395

Dateer, D. W., Agbeduamenu, C. O., Kumah, V. M. A., & Adukpo, T. K. (2025). Digital transformation as a catalyst for e-commerce growth: global perspective. Asian Journal of Economics Business and Accounting, 25(7), 434–451. https://doi.org/10.9734/ajeba/2025/v25i71900

Farida, I., & Setiawan, D. (2022). Business strategies and competitive advantage: The role of Performance and Innovation. Journal of Open Innovation: Technology, Market, and Complexity, 8(3), 163. https://doi.org/10.3390/joitmc8030163

Garad, A., Haryono, S., Yaya, R., Pratolo, S., & Rahmawati, A. (2022). The relationship between transformational leadership, improving employee’s performance and the raising efficiency of organizations. Management and Production Engineering Review, 15–30. https://doi.org/10.24425/mper.2022.142052

Green, S.B. (1991) How Many Subjects Does It Take to Do a Regression Analysis. Multivariate Behavioral Research, 26, 499-510. http://dx.doi.org/10.1207/s15327906mbr2603_7

Hair, J. F., Black, W. C., Babin, B. J. et al. (2010). Multivariate Data Analysis (7th ed.). Pearson Prentice Hall.

Hinkle, D. E., Wiersma, W., & Jurs, S. G. (2003). Applied Statistics for the Behavioral Sciences. Houghton Mifflin Company.

Iddrisu, I. (2025). Understanding the nexus between organizational culture and trust: The mediating roles of communication, leadership, and employee relationships. Sustainable Futures, 9, 100555. https://doi.org/10.1016/j.sftr.2025.100555

Krejcie, R.V. & Morgan, D.W. (1970). Determining Sample Size for Research Activities. Educational and Psychological Measurement, 30(3), 607-610.

Nguyen, P. V., Huynh, H. T. N., Lam, L. N. H., Le, T. B., & Nguyen, N. H. X. (2021). The Impact of Entrepreneurial Leadership on SMEs’ Performance: The Mediating Effects of Organizational Factors. Heliyon, 7, e07326. https://doi.org/10.1016/j.heliyon.2021.e07326

Primadasa, R., Kusrini, E., Mansur, A., & Masudin, I. (2025). Enhancing SME supply chain sustainability through organizational ambidexterity and supply chain agility using the MOORA-ISM-MICMAC framework. Sustainable Futures, 10, 101373. https://doi.org/10.1016/j.sftr.2025.101373

Roscoe, J.T. (1975) Fundamental Research Statistics for the Behavioral Sciences. Holt, Rinehart and Winston.

Schuler, R., & Jackson, S. E. (2014). Human resource management and organizational effectiveness: yesterday and today. Journal of Organizational Effectiveness People and Performance, 1(1), 35–55. https://doi.org/10.1108/joepp-01-2014-0003

Shahid, A. (2024). Transformational Leadership: Are Leaders Open to a New “CALL”? Challenges, Adaptation, Leadership and Learning. Open Journal of Business and Management, 12(06), 3806–3822. https://doi.org/10.4236/ojbm.2024.126190

Sripongpun, K., Tirasawasdichai, T., & Wongadisai, W. (2022). The Impact of Knowledge Management of Family Business Succession Voluntary in Thailand’s Small and Medium Enterprises (SMEs). Journal of Multidisciplinary in Humanities and Social Sciences, 5(4), 1703–1723. https://so04.tci-thaijo.org/index.php/jmhs1_s/article/view/261075

Tan, M., Li, H., Wang, H., & Yin, P. (2025). Research on e-commerce platform’s instant retail strategy considering delivery timeliness under Consumer Channel preferences. Asia Pacific Journal of Marketing and Logistics, 37(12), 3868–3887. https://doi.org/10.1108/apjml-12-2024-1866

Waterman, R. H., Peters, T. J., & Phillips, J. R. (1980). Structure Is Not Organization. Business Horizons, 23, 14-26. https://doi.org/10.1016/0007-6813(80)90027-0