Vol. 5 No. 2 (2023): July - December 2023

Research Article

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  Understanding and Opinion of Taxpayers and Government Officials Towards Land and Buildings Tax in Chiangmai

  Wipawee Sririn, Sathaya Thanjunpong, Donlaya Chaiwong

  1-23

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  Business Ethical Factors Affecting Loyalty of Generation Z Consumers in Bangkok Metropolitan Region, Case Study: FREITAG

  Pattarakwan Budsabongpaitoon, Trichadaporn Lapruenruedi, Wipob Duangmatchima, Jaruporn Tangpattanakit

  24-43

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  The structural relationships of ethical sales behavior perceptions, trust, engagement and customer loyalty in online fashion retail business

  Jareeporn Inkate, Watchara Wetprasit

  44-63

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  Digital Content Creation by Community Participation to Develop Online Marketing of GI Standard Shallot Farmers in Amphur Yangchumnoi Sisaket Province

  Panida Panichkul, Lattagarn Kuikeaw

  64-84

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  A Causal Relationship Model of Online Marketing Mix, Brand Equity and Purchasing Decision Products Through Shopee of People in The Mueang District Uttaradit Province

  Irawat Chomraka, Kamonwan Mangkang, Pichayaporn Peerapan, Kullaya Uppapong

  85-99

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  Factors Affecting the Decision to Change Jobs of Professional Veterinarians

  Jukrapong Wannatip, Pornlapas Suwannarat

  100-117

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  Effects of Online Social Media Application on User Satisfaction of Office of Graduate Programs and Research Administration, Mahasarakham Business School Mahasarakham University

  Kirinda Chaisrisuth, Choticha Inounchot, In Inounchot

  118-129

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