“Orange Eating, Sea Viewing”: Identity Creation for Ban Saeng Wiman Community Tourism Promotion

Abstract

This paper aims to explain the community-based tourism of “Orange Eating, Sea Viewing” concept in Ban Saeng Wiman Community. This tourism scheme doesn’t manage to meet the tourist’s needs, but also gives precedence to having the existing identities in community, especially the identity of resources, being created as the tourism identity in accordance with the community’s way of life and context. The community’s traditional way of life and resources have been taken into account and preserved. Its local people’s potential has been developed in order to ensure they participate in self-managed tourism, so that the tourism activities have become a part-time job to support the main job. Also, this paper presents its findings as a guideline to ensure the local authorities recognize the importance and achieve its integration with the community plan implementation for an ideal community. The plan is to present the community as a potential community for sustainable “resource” management, local society and culture and several tourism identities interestingly.