Vol. 8 No. 2 (2021): ๋July - December

Cover8No2

Published: 2021-12-30

Editorial

บทบรรณาธิการ

‪Suramongkol Nimchit‬
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Academic Articles

AN ALTERNATIVE APPROACH TO DEVELOPING AN IN-DEPTH INTERVIEW GUIDE FOR DATA COLLECTION IN QUALITATIVE RESEARCH

Jamnean Joungtrakul, Khahan Na-Nan, Wornchanok Chaiyasoonthorn, Runjuan Prawatmuang, Piboon Tharaphutthi, Sumontha Tanwongwan, Sunet Meensuk, Bowonnan Thongkalaya

1-16
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Research Articles

CAUSAL FACTORS OF ONLINE FOOD DELIVERY BUYING BEHAVIOR OF GENERATION Y AND Z CONSUMERS WITHIN THE BANGKOK METROPOLITAN REGION DURING THE COVID-19 PANDEMIC

Nalinee Phansaita, Jatuphol Charoonroj Na Ayudhya, Praweena Kasai

17-33
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THE DEVELOPMENT GENERATION Y EXECUTIVE LEADERSHIP MODEL IN PUBLIC SECTOR FORORGANIZATIONAL SUCCESS

Nitiphat Kittirakshakul

34-47
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THE DEVELOPMENT OF DISTRIBUTION CHANNELS USING DIGITAL MARKETING TO ENHANCE THE COMPETITIVENESS OF COMMUNITY ENTERPRISE PRODUCTS OF THA KHUN RAM, MUEANG KAMPHAENG PHET DISTRICT

Petchara Budseeta

48-59
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FACTORS INFLUENCING DECISIONS TO PURCHASE ELDERLY CARE EQUIPMENT THROUGH ELECTRONIC COMMERCE SYSTEMS IN BANGKOK

Thippawan Piwpong, Nartraphee Tancho

60-74
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THE PERCEIVED BRAND EQUITY AND MARKETING MIX FACTORS AFFECTING THE PURCHASE INTENTION OF INSEE CEMENT BRAND READY - MIXED CONCRETE FOR THE CONSTRUCTION CONTRACTOR OPERATORS IN CHAIYAPHUM PROVINCE

Warisara Thaipom, Khwanruedee Ponchaitiwat, Prarawan Senachai

75-87
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PROCESS IMPROVENT FOR RAW MATERIAL MANAGEMENT: CASE STUDY OF A HEAT EXCHANGER MANUFACTURING COMPANY IN PATHUM THANI PROVINCE

นฤมล อึ๊งอุษา, Prin Weerapong

88-103
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SERVICE MARKETING MIX FACTOR FOR RESORT IN NAKHON NAYOK PROVINCE

Maliwan Chongngam, Phattrawat Noree

104-117
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DETERMINANTS OF ENTERPRISE RESOURCE PLANNING (ERP) SYSTEMS ADOPTION IN THAI PRIVATE COMPANIES

Somchai Wongsabsin

118-135
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INFLUENCING FACTORS ON SMART MANUFACTURING INTEGRATION OF DIGITAL TECHNOLOGY ADOPTION OF FOOD MANUFACTURERS IN MANDALAY

Myint Myint Khin, Kitti Phothikitti, Rawin Vongurai

136-153
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The THE RELATIONSHIP OF THE MARKETING MIX ON PURCHASE INTENTION OF AT-HOME COFFEE CONSUMPTION

สุธีรา เดชนครินทร์, Thananya Yincharoen

154-167
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Book Review

วิชาความสุข ที่มีสอนแค่ในฮาร์วาร์ด

Mattanaporn Jitpakdee Jitpakdee

168-170
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