FACTORS AFFECTING DECISIONS MAKING TO USE PUBLIC TRANSPORT IN BANGKOK

Abstract

The purpose of this research is to study the factors affecting the decision to use public transportation in Bangkok. To study the decision to choose to use public transport And to study the relationship between the marketing mix factors and the decision to use the public transport service of the The Transport Company Limited. This study is a quantitative research study. (Quantitative research) by using quantitative data collection methods. To study the decision to choose the service from the Marketing Mixes factors                              The relationship of Marketing Mixes factors and the decision to use the public transport service of the The Transport Company Limited has tools to collect data is questionnaire survey passengers who use public transport services of 400 persons company limited in the storage location is Bangkok Bus Terminal (Chatuchak) used Accidental Sampling method from 400 samples. The statistics used in the analysis were percentage, sample, mean, Standard Deviation and Pearson’s Product Moment Correlation Analysis and Multiple regression analysis. The study indicated that most respondents are male. Mostly male Age between 31 - 40 years, Bachelor's degree or equivalent, single status, occupation, private company employees And have monthly income of 10,001 - 20,000 baht. The factors affecting the decision to use the service are Marketing Mixes factors. The Marketing Mixes factors that affect the decision to choose the most services are the price, followed by the product and service, location and distribution channel. And marketing promotion, respectively, with statistical significance at .05