Factors influencing the loyalty of the home audience of Henan Jianye Football Club, China

Abstract

With the increasing economic level, football is not only a sport but also a higher spiritual pursuit when the material needs are met. Football match becomes people’s focus, therefore, industry development research becomes indispensable. As an intermediate carrier of sports and football competitions, football clubs are responsible for hosting various leagues, carrying the concerns and love of fans, and are a model of economic integration between China and the world. The improvement of audience loyalty is strong support for the development of football matches. In order to increase the enthusiasm of the audience and attract more people to watch the game, research in this area is particularly necessary. This paper focuses on the research of home audience loyalty of Henan Jianye Football Club. Taking the home game against Shijiazhuang Yongchang in July as the research case, trying to analyze the relationship & influence of experience on satisfaction and satisfaction on loyalty from the perspective of consumer psychology. Followed by the design of the questionnaire to analyze the relationship between the three items. And finally, advice on how to improve the audience loyalty of Jianye Football Club is given.