Political Communication In Today’s Digital Media

Abstract

Political communication on the Internet During the resistance of various governments, political communication is an important process. One of the processes in the Political System is communication as a social link. with the government to match and to provide a channel of communication (Communication Channels) within society, within government and between government and society have emerged. In other words, political communication is power. Important in political development, especially democracy, will make political communication. People perceive and learn about various political experiences, communication has been an important tool or mechanism in Thai politics since the past. It plays an important role in conveying and expanding ideas. as well as the political ideology from parents to the people in the administration, Kornkanok Nildam (2015) in order to propagate and induce people to be born Popularity faith believe and loyalty to parents. in today's society The economic, political and social situation has changed a lot. political developments in Democracy has progressed along with the development of communication technology, including the development of knowledge. understand and participate in the politics of the people make communication Politics are complex. and becoming more and more important It can be seen that almost all political behaviors, especially in countries where democratic politics and governance have progressed greatly. will be involved in communication in any way for the operation Political activities of Thailand in the past Generally, politicians tend to convey ideas. Political ideology and policies to the people by means of one-way communication, which may be used in the form of advertising. (Advertising) or Public Relations (Public Relations) to campaign through various media, including the media Individual media and other specialized media, and may include communication in the form of propaganda (Propaganda) to persuade the public. and show behavior by voting for politicians or a political party that they trust Therefore, the media has been used in political communication in various forms to be effective in reaching the target people as much as possible.