Guidelines for Management of Natural Dye Fabric Manufacturer Group: Four Community Women Groups in Phaed Sub-district, Kham Ta Kla District, Sakon Nakhon Province

Abstract

This article aimed 1) to study the current management of the natural dye fabric manufacturer group, four community women groups, Pad Sub-district, Khamtakla District, Sakon Nakhon Province and 2) to propose the management guidelines of the natural dye manufacturers group. The study was a mixed method of quantitative collected from a sampling of 45 producer members while the qualitative used in-depth interviews with 10 persons. Data were analyzed by using percentage, mean, standard deviation, and content analysis. The results showed that the management of the producer group in 5 aspects, overall, the operational level was at a moderate level (= 3.45, S.D. = 0.28). The guidelines for group’s management are as follows: 1) management, there should be a group structure, planning, external networks, 2) production, continuously develop production processes, maintain local knowledge and wisdom, 3) products, create a logo, make quality of packaging, as well as improve product quality to meet community product standard, 4) marketing, make a marketing strategic plan for increasing sale channels to meet market demands and 5) working capital, should find sufficient sources of funds and standardized accounting.