Published: 2022-06-30

Cover

Cover

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Editorial Note

Editorial Note

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Content

contents

วารสารบัณฑิตศึกษา มหาวิทยาลัยราชภัฎสวนสุนันทา
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Research Article

A Study of Personal Characteristics and Quality of Work Life Affecting Organizational Engagement: A Case Study of an Insurance Company in Bangkok Metropolis

Suthinan Pomsuwan, Sarinya Laisawat Suttharattanagul

1-17

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The Model for Developing Customer Loyalty for the Energy-Saving Lighting Business in Thailand

Cherdsak Rungruangsarn

18-30

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Model of Success for SMEs Potential and Competitiveness Enhancement on Food Products in Thailand

Kanittha Seskhumbong, Thanasuwit Thabhiranrak, Somdech Rungsrisawat

31-48

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The Design of Travel Routes for Tourists who Want to Reduce Their Social Media Usage in Khon Kaen District, Khon Kaen Province

Kingkaew Bangsri, Phattharaporn Boonseng, Maythawin Polnyotee, Phattharaporn Boonseng, Gannika Gerdsawat, Phattharaporn Boonseng

49-67

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Factors Affecting Consumers' Brand Loyalty towards Fast Food Restaurants in Bangkok

Dr.Siriwan Iamsiri, Dr.Sarit Tase, Linda Chawna

68-90

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The effect of lifestyle and marketing mix for online marketing on the decision-making process of the employees of the Department of Special Investigation in purchasing clean food via an online channel

Sunisa Chewanchotbandit, Dr.Pordee Sukapun

87-109

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A Study of English Reading Comprehension Ability of Students in the Faculty of Education, Naresuan University

Samran Meejang, Sirikarn Thongmak

110-121

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Articles

แนวทางการเตรียมต้นฉบับและการส่งต้นฉบับ วารสารบัณฑิตศึกษา มหาวิทยาลัยราชภัฏสวนสุนันทา

วารสารบัณฑิตศึกษา มหาวิทยาลัยราชภัฏสวนสุนันทา

122-126

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