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Published: 2024-12-18

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Research Article

FACTORS AFFECTING GENERATION Y’S PURCHASE INTENTION TOWARD PRIVATE BRAND PRODUCTS IN CHONBURI PROVINCE

Arisra Boonmanum, Arthit Tangcharoensiri, Thanwarat Kumnongpen, Pran Namtapee, Nipa Niruttikul

1-12

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THE RELATIONSHIP BETWEEN PERFORMANCE AND STOCK VALUATION OF COMPANIES LISTED ON THE STOCK EXCHANGE OF THAILAND IN THE SET100 GROUP

Aucharapun Srisawat

13-33

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THE MEDIATION IN THE ADMINISTRATIVE DISPUTE IN THE PRIVATE INSTITUTION OF HIGHER EDUCATION

Rujinun Watheewattanarut

34-47

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FORECASTING REASONABLE TRAVEL COSTS OF BANGKOK MASS RAPID TRANSIT EXTENSION IN THE CONSUMERS’ PERSPECTIVE

Thanitsak Phuttiphatkhosit, Roompol Jantasart, Roumporn Thongrassamee Aarnes, Apichit Samsri

48-66

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USING ACTIVE LEARNING TO DEVELOP ENGLISH VOCABULARY KNOWLEDGE OF GRADE 6 STUDENTS

Artittaya Sangla, Dusadee Rangseechatchawan, Kiattichai Saitakham

67-83

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TOE CONCEPTUAL FRAMEWORK THAT AFFECTS ACCEPTANCE OF THE USE OF HUMAN RESOURCES MANAGEMENT INFORMATION SYSTEMS SIGNALING AND TELECOMMUNICATIONS DEPARTMENT, STATE RAILWAY OF THAILAND

Thawatchai Buddee, Nuchsharat Nuchprayoon

84-98

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PROMOTING THE LEARNING PROCESS OF CRIMINAL OFFENSES OF CHILDREN OR YOUTH: A CASE STUDY OF RAMBHAI RAJABHAT UNIVERSITY STUDENTS BY USING MULTIMEDIA

Phannarat Sonthonpraphakorn, Zhinakarn Saengumnat, Udomlak Rapeesaeng

99-112

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Comparative Analysis and Evaluation of Operational Performance Based on the Operational Plan at the College of Industrial Technology, King Mongkut's University of Technology North Bangkok, Fiscal Years 2019-2021

Ittidon Songkaruck

113-125

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FACTORS INFLUENCING ACCEPTANCE OF INCLUSIVE DESIGN IN E-COMMERCE FOR VISUALLY IMPAIRED PEOPLE

Asikarn Hengtrakul, Chaiwat Oottamakorn

126-142

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CAUSAL FACTORS OF TECHNOLOGY ACCEPTANCE MODEL AFFECTING THE BEHAVIORAL INTENTION TO USE ELECTRIC VEHICLE

sudarat Pimonrattnakan, Piyamas Klakhaeng, Anuch Nampinyo

143-157

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Book Reviews

ทุกอย่างในชีวิต เริ่มจากความคิดที่เป็นระเบียบ

Worasir Thumpradit

158-162

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