RMUTL Journal of Business Administration and Liberal Arts is a Double-blind peer-reviewed journal published by the Faculty of Business Administration and Liberal Arts, Rajamangala University of Technology Lanna (RMUTL), Thailand. The journal aims at disseminating practical knowledge which is acquired from research work in the fields of business administration, liberal arts, social sciences, and humanities. It invites submissions of research articles and academic articles from teachers, researchers, scholars, students and the general public worldwide. The submitted articles will be reviewed by at least three reviewers.

RMUTL Journal of Business Administration and Liberal Arts publishes two volumes annually: one is issued in June and the other in December. The journal provides both a print version and an online version.

Announcements

Call for Papers: Journal of Business Administration and Liberal Arts RMUTL

2026-09-16

We cordially invite scholars, researchers, students, and interested individuals to submit research and academic papers for publication. 
Volume 15, Issue 1 (January - June 2027)
The Journal of Business Administration and Liberal Arts RMUTL is now accepting submissions for our upcoming issue. We aim to be a platform for sharing innovative knowledge and valuable research. All submitted manuscripts will undergo a rigorous double-blind peer-review process.
🎯 Aims and Scope:

  • Business Administration: Accounting, Marketing, Management, Finance, Business Information Systems, and related fields.
  • Liberal Arts: Languages and Communication, Tourism and Hospitality, Social Sciences, Humanities, and related fields.

🗓️ Important Dates:

  • Submission Open: Now accepting submissions

Current Issue

Vol. 14 No. 1 (2026): Vol 14 No 1 (2026) January - June 2026

Published: 2026-06-16

Research article

The Influence of Online Marketing Mix on the Decision to Purchase OTOP Products on Online Platforms in Thailand

Natthinee Teerakham, Atchara Meksuwan, Porjai Singhanate

1-14

PDF

A Study of Abnormal Returns of Securities Removed from the SET100 Index: An Event Study from the Stock Exchange of Thailand

Pheerapol Sriwichai, Thipsuda Fongsamut, Phaithun Intakhan

15-26

PDF

Service Quality of Electric Vehicle Charging Stations Influencing Service Usage Decisions among EV Club Thailand Members

Pattarachai Supachvalit, Chatchai Laoketkarn

27-36

PDF

The Influence of Marketing Mix on the Decision to Use Parcel Delivery Service of Thailand Post Company Limited in Samut Prakan Province.

Nuttapak Paluek, Chatchai Laoketkarn, Kanabuadee Yamchuti

37-48

PDF

The Influence of Accounting Professional Skills and Working Environment on the Financial Audit Performance of Personnel at the State Audit Office of Thailand

Pantira Rakngam, Suree Boskoranut

49-72

PDF

Push-Pull Factors of Chinese Students’ Decision to Pursue a Bachelor’s Degree in Chiang Mai.

Yuyou Qin, Darucha Rattanadumrongaksorn

73-90

PDF

Strategic Management for the Elderly Care Business Website and Development of a System to Support the Aging Society to Improve the Quality of Life in Uttaradit Province.

Sittiporn Pornudomthap, Chanvate Ingkavet, Kanyarat Kamprom

91-114

PDF

The Decision of Accounting Software Selection: A Case Study of Accounting Firms in The Northern

Benjawan Satrong, Satha Waroonkun, Kulchaya Waenkaeo, Donlaya Chaiwong

115-134

PDF

A Needs Analysis of English for Hospitality among Accommodation Service Providers in Khanom District, Nakhon Si Thammarat Province.

Jittima Choopun, Supornphan Konchiab, Supacha Kongmuang, Natnalin Srikhiew

135-152

PDF

E-Sports Engagement among University Students in Thailand: Behavioral Patterns and Attitudinal Insights

Nattapol Nantapanuwat, Bunjird Sonsuwan, Paipan Thanalerdsopit, Jatuporn Silapornchai

153-164

PDF

The Influence of Marketing Mix on Purchasing Decisions for Herbal Products of Mon Herb Community Enterprise, Hang Chat District, Lampang Province

Nattapong Srijaiwong, Phudit Hlengphang

165-182

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The Relationship Between Tax Benefit Knowledge and Personal Income Tax Planning of Employees in Sahapat Industrial Park, Lamphun Province.

Sunanta Daungpanya, Wipawee Srika

183-202

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ISSN : 3027-6470 (Print)
ISSN : 3027-6543 (Online)