Innovation in Herbal Soap Production Using Som Poi Mon (Acacia Pennata) for Holistic Health Promotion Through Community Participation

Abstract

This research aims to (1) study the beliefs and values associated with Som Poi Mon herbal soap in promoting holistic well-being within Lanna culture; (2) examine the production process of Som Poi Mon herbal products through community participation; and (3) present an innovation in the production of Som Poi Mon herbal soap for holistic health promotion through community involvement. This is a qualitative research study that collected data through interviews and focus group discussions. Key informants included community leaders, government officials, civil society representatives, and local herbal product producers totaling 20 participants. The data were analyzed using content analysis.

The research findings indicated that the beliefs and values of Som Poi Mon herbal soap derive from the significance attributed to som poi, which is believed by the Lanna people to eliminate evil and various dangers. This led to the production of Som Poi Mon herbal soap as an innovation reflecting the beliefs and values of som poi in Lanna culture, helping to enhance holistic well-being including physical, mental, intellectual, and social aspects. The participatory product development process consisted of 4 steps: 1. participatory decision-making, 2. participatory activity implementation, 3. participatory benefit-sharing, and 4. participatory evaluation. The community-based production innovation was implemented through 3 key phases: 1. Innovation phase - the community collectively conceived and developed Som Poi Mon soap by extending traditional wisdom, integrating scientific concepts, and adding Buddhist spiritual value through blessing ceremonies, creating an innovation different from ordinary soap. 2. Development phase - production was carried out by dividing roles according to villagers' expertise, and 3. Implementation phase - real-world testing, market expansion through online marketing and faith networks, community training implementation, result monitoring, and product quality improvement.