Vol. 21 No. 75 (2026): January - March 2026

View Vol. 21 No. 75 (2026): January - March 2026

Published: 2026-03-13

Full Issue

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Academic Articles (Thai)

Pattern Creation from Local Plants Using Eco-printing Techniques and Product Development for the Indigenous Woven Textiles of Ban Nong Bua Community, Phu Ho Subdistrict, Phu Luang District, Loei Province

Thairoj Phoungmanee, Kochasee Jarearnsuk, Nasiri Siriprima, Wanpen Boontawong, Pacharamon Jaighamdee, Marisa Phiromtan De Bels

1 - 13
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Research Articles (Thai)

Online Marketing Promotion of Products Processed from Luffa, Khon Khok Phrom Community Enterprise, Non Thai Subdistrict, Non Thai District, Nakhon Ratchasima

Jaruwan Panomjerasawat, Jintana Tongsungnoen, Thipsuda Wongkhamdi

14 - 28
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The Effects of Service Quality and Service Marketing Mix on Consumers’ Repeat Patronage of Northern Thai Restaurants in Chiang Rai Province

Thanaporn Rongboonlue, Onkanya Kanthachai

29 - 43
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The Influence of Market Orientation on Product Innovation Capability of Small and Medium Enterprises (SMEs) in Songkhla Province

Aranid Sakarin, Rattanakorn Poojanjob

44 - 59
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Key Success Factors Influencing the Competitive Advantage of Small and Medium Enterprises in Bangkok

Runchida Daoruang, Mattaneeya Pithukchuchok, Nitisak Chuamwarasart, Nuttaya Chombunchoo

60 - 72
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Factors Influencing the Purchase Decision Process for Herbal Products under the Jiva Herb Brand

Jaruwan Muangjaroen, Ratthaya Phanitchai, Sittiphat Lerdsrichainon

73 - 88
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Serial Mediation Effects of Organizational Creativity and Organizational Innovation in Organizational Learning to Business Survival of Food Businesses in Thailand

Kantheera Namwong

89 - 99
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Job Insecurity on Organizational Citizen Behavior: The Mediator Role of Organizational Identification of Bank Employees in Central Region

Chuanchuen Akkawanitcha, Wongladda Weerapaiboon

100 - 114
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Program Learning Outcomes in Bachelor of Business Administration, Faculty of Management Sciences, Prince of Songkla University

Supayalak Srijankul, Klangjai Sangwichitr

115 - 125
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Success Factors in Community Management: The Case of Ban Khlong Fan Pla, Prachinburi Province

Jongrak Somjai, Thichakorn Kasornbua

126 - 138
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