RMUTL Journal of Business Administration and Liberal Arts is a Double-blind peer-reviewed journal published by the Faculty of Business Administration and Liberal Arts, Rajamangala University of Technology Lanna (RMUTL), Thailand. The journal aims at disseminating practical knowledge which is acquired from research work in the fields of business administration, liberal arts, social sciences, and humanities. It invites submissions of research articles and academic articles from teachers, researchers, scholars, students and the general public worldwide. The submitted articles will be reviewed by at least three reviewers.

RMUTL Journal of Business Administration and Liberal Arts publishes two volumes annually: one is issued in June and the other in December. The journal provides both a print version and an online version.

Announcements

Notification of Journal Editor Change

2025-02-10

The Journal of Business Administration and Liberal Arts, Rajamangala University of Technology Lanna, would like to announce a change in the journal's editor. The former editor, Associate Professor Dr. Pichaphop Phunphae, will be succeeded by Associate Professor Dr. Kanthana Ditkaew as the Editor of the Journal of Business Administration and Liberal Arts, Rajamangala University of Technology Lanna, starting from Volume 13, Issue 1 (January – June 2025) onwards.

Current Issue

Vol. 13 No. 1 (2568): Vol 13 No 1 (2025) (January - June 2025)

Published: 2025-06-27

Research article

An Analysis of Value Chain Management Affecting the Success of Rongrien Nasan Rambutan Farmers in Permpoontrap Sub-District, Ban Na San District, Surat Thani Province.

Wilawan Wichiankhrut, Wanwichanee Tongintarad

1-20

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Business Management with Innovation of Smart Entrepreneurs: A Case Study of Community Enterprises in Food Processing and Food Product in Muang District, Lampang Province.

Kanokwan Vechgama, Puangthong Wangraj, Punchaporn Srichanapun

21-34

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Competencies of Accounting Practitioners That Affect the Quality of Government Accounting Operations of Government Agencies, and Disbursement Unit Level in the Upper Northern Region.

Anchalee Pinsorn, Chaiyot Sumritsakun, Arunee Yodbutr , Ratchaneeya Bangmek

35-52

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Perceived Service Quality of Coffee Shops in Petrol Station on Customer Satisfaction and Revisit Intention.

Theeralak Satjawathee, Juree Vichitdhanabade, Chatrudee Jongsureyapart, Pikul Pongklang, Wipa Chongruksut, Wiriya Chongruksut, Ye Qing

69-84

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Customer Decision-Making Behavior in Choosing Services in the Homestay Business Chiang Mai Province.

Kemika Thanatumrongkul, Anothai Polpanumas

85-98

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Political Discourse on Facebook Fan Page “Thai Politics in a Shell”

Thanyalak chanchiaw, Bandit Thipdet

99-110

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The Current State and Future Development of Tourism and Hospitality Higher Education in Taiwan

Chih-Feng Ko, Weerapon Thongma, Chin-Fa Tsai, Winitra Leelapattana

111-126

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Analysis Studies Complacency of Wellness Tourism Policies from Stakeholders for Creating Economic Value

Thunyawadee Sucharidtham, Satawat Wannapan

127-144

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The Effect of Experiential Marketing, Satisfaction and Word of Mouth Toward Purchase Decision of Medical Equipment for Hospitals in the Northern Region of Thailand

Daosawan Sukapun, Boonthawan Wingwon, Jurarat Panyayuen, Pichet Thongkhum

145-162

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Academic article

Preparing for the Application of A.I. in Business Operations

Saisunee Kasem, Naruephorn Tengtrairat, Benjakanlaya Wiriyametee

53-68

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ISSN : 3027-6470 (Print)
ISSN : 3027-6543 (Online)