Vol. 36 No. 1 (2022): January-March 2022

View Vol. 36 No. 1 (2022): January-March 2022

Published: 2022-03-30

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Research Articles

Cultural Violence: Reflections on the oppression of Social Learning

Kanokporn Klindokkaew, Adipon Euajarusphan

1-24
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TRUST AFFECTING ONLINE CONSUMER LOYALTY IN BANGKOK METROPOLITAN REGION

Kanokwan Rattanapreechachai, Charunya Parncharoen

25-41
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INFLUENTIAL FACTORS AFFECTING CONSUMERS’ DECISIONS TO PURCHASE GOODS FORM VENDING MACHINES IN BANGKOK

Anchalee Sitthisang, Saiphin Panthong

42-60
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FACTORS INFLUENCING THE BUYING DECISION OF PRODUCTS THROUGH THE CONVENIENCE STORE DELIVERY APPLICATION IN BANGKOK

Nunnaphat Sumranruen, Saiphin Panthong

61-79
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FACTORS AFFECTING THE SUCCESS OF INFORMATION TECHNOLOGY ADOPTION IN ACCOUNTING PROFESSIONS

Jugkrit Mahoran, Pattanant Petchchedchoo, Siridech Kumsuprom, Premarat Vilalai

80-100
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CAUSAL INFLUENCE BETWEEN PLATFORM QUALITY, SERVICE QUALITY, MARKETING MIX ON THE CONSUMERS’ PERSPECTIVE TO CUSTOMER LOYALTY TOWARDS THE CAR RENTAL BUSINESS IN THAILAND

Chatchai Kotatha, Adilla Pongyeela, Jiraporn Chomsuan

101-127
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Book Review

NEVER BET THE FARM: How Entrepreneurs Take Risks, Make Decision – and How You Can. Too

Samatthachai Yamsa-ard

128-129
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