Vol. 38 No. 1 (2024): January-March 2024

View Vol. 38 No. 1 (2024): January-March 2024

Published: 2024-03-31

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Academic Articles

Islamic education management: A proposal for core and major subjects in an Islamic studies program in Thailand

Abdul Hafiz Hile, Mujalin Minmookda, Chakrapob Sasakul

1-13
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Research Articles

Experiential marketing and virtual reality adoption technology that affect the purchase intention of consumers in Bangkok and its vicinity

Aniwat Sookprasert, Charunya Parncharoen

14-31
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Public relations stretegies for enhancing the image of Singha Estate Public Company Limited: Case study on sustainable business operations through the fingertip reforestation project

Atiroj Chotpornsawat, Ongart Singlumpong

32-48
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The study of service quality factors that affect returning to use of the outpatient, Mae Fah Luang University Medical Center Hospital

Saowaluk Chaisuk, Chatrudee Jongsureyapart, Tarittawan Chareanporn, Chanin Yoopetch

49-67
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THE demographic and service quality factors that affact customer’s decision after COVID-19 pandemic: A case study in casual dining restaurant, Bangkok and Metropolitan Region, Thailand

Poomrapee Sookbang, Tarittawan Chareanporn, Piyanart Junkrachang, Kasidech Treethong

68-82
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Factors influencing dividend yields of companies listed on the Stock Exchange of Thailand Index 100

Jugkrit Mahoran, Sumalee Namachote, Onwimon Onwimon

83-99
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Factors influencing the acceptance of new e-filing systems for tax returns and payments via the internet: A case study of accounting offices in Chonburi province

Wanida Sangchaowalit, Aranya Narklor, Supicha Srisukont

100-118
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Work motivation factors influencing employees’ resignation in commercial banking sector

Pornprom Chomngam

119-133
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Trait of leadership and management of the COVID-19 crisis affecting restaurant business in Chiang Rai province

Paritphorn Saengtung, Benchawan Benchakorn

134-149
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Book Review

สิ่งที่เรียนรู้จากชีวิต

Watchara Watanarawee

150-151
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