Vol. 40 No. 1 (2026): January-March

Research Articles

• Profitability and capital structure influence on stock prices of companies listed on the Stock Exchange of Thailand: Services industry of tourism and leisure sector

  Viewrawan Pradit, Premarat Vilalai, Arisara Thaneerananon, Pentida Pongtanee, Nattapat Nuanmaneethiti

  19-33

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• Evaluating incentive mechanisms of cultural and creative SMEs in Yunnan Province based on the CIPP Model

  Chen Junru, Siridech Kumsuprom

  50-62

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• The Impact of McKinsey 7S Model and customer relationship management to the sustainability of educational training institutions in Kunming

  Pang Lei, Adilla Pongyeela, Pornthip Tuntiwisedsak

  63-79

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