Adaption Strategies for the Survival of Community Enterprises in Nonthaburi Province

Abstract

This research aimed to study adaptation strategy that resulted in the survival of community enterprise and the relationship between adaptation strategy and the survival of community enterprise. Questionnaires were used as the tool for data collection from 308 certified and registered community enterprises in Nonthaburi province. The questionnaires were distributed to one person per one enterprise. Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) were used to find the relationship between the variables. The results indicate that the adaptation strategies on the aspect of focusing on customers, forming products differentiation, technology application, and cost strategy had lesser p-value than .05. It can be concluded that all the four aspects of adaptation strategies had positive effects on the survival of community enterprises. According to the results, the group of community enterprises should foresee the significance of the adaptation. When the environment has become the business obstacles, it requires the entrepreneurs to adjust strategies along with changes in the environment in order to survive and create competitive advantages. Therefore, businesses should form relationship with customers to create loyalty in products and services and to make outstanding differentiation that would become the identity. In addition, it is necessary to adopt up-to-date technologies for the smooth operation with cost management toward maximum efficiency.