BEHAVIOR AND SATISFACTION OF THAI TOURISTS TOWARDS WAT KIRIWONG AMPHOE MUANG, NAKHON SAWAN

Abstract

The objective of this study aims to: 1) study behaviors of Thai tourists towards Wat Kiriwong, Amphoe Muang, Nakhon Sawan 2) study satisfaction of Thai tourists towards Wat Kiriwong, Amphoe Muang, Nakhon Sawan during May to October 2018, a total of 400 people were collected by using questionnaires from a sample of Thai tourists traveling at Wat Kiriwong, Amphoe Muang, Nakhon Sawan. This study focuses on the tourist attractions and environment, the price of goods and services, the accessibility, services and security. Analyzed by descriptive statistic such as frequency, percentage, and mean.

The study found that most Thai tourists were male, aged 21 to 30, and single. They were general students with have income less than 5,001 baht. They graduated with upper graduate degree. The satisfaction towards Wat Kiriwong, Amphoe Muang, Nakhon Sawan in 5 factors found that the tourist attractions and environment are the most important things, the accessibility was less important.