Factors Affecting to Tourists in Choosing Accommodation in Buriram Province

Abstract

ปัจจัยที่มีผลต่อการตัดสินใจเลือกโรงแรมของนักท่องเที่ยวในจังหวัดบุรีรัมย์

The purpose of this research is to understand tourists’ behavior in choosing accommodation in Muang district, Buriram province. The researcher aims to ensure that each host provides experiences that travelers are looking for in order for the business owner to improve their products and services to serve up customers need. The result from this research will be providing to hotel and accommodation owner in Muang District, Buriram Province.
The research methods in this research allow interviewer to gain qualitative data from the tourists. The data was collected from 200 tourists in Buriram area from 1st January- to 31st March, 2014 from both sexes and from different demographics to create variation in data based. The questionnaires were divided into three parts; demographic profile, general information on tourist behavior and factors affect to decision making in choosing accommodation.
The result of this research revealed that tourists are looking for accommodation via internet the most. The aspect of products and services important to the tourists are the price of accommodation which should be suitable for the quality. In addition, the accommodation should provide with variety of room price ranges. Moreover, the results indicated that Speed of service is another aspect travelers are looking for and the most important element is the internet connection in the accommodation area.