The Journal of Business Administration and Liberal Arts, Rajamangala University of Technology Lanna Published by the Faculty of Business Administration and Liberal Arts, Rajamangala University of Technology Lanna, this journal features articles that have undergone a rigorous peer review process by three qualified experts. The primary aim of the journal is to promote academic work and research that can be practically applied in the fields of business administration, liberal arts, and interdisciplinary social sciences and humanities. The journal accepts research articles and academic papers from faculty members, researchers, academics, students, and the general public, both within Rajamangala University of Technology Lanna and from other institutions and organizations locally and internationally. We invite all interested individuals to submit their articles for review and publication consideration. The Journal of Business Administration and Liberal Arts, Rajamangala University of Technology Lanna is published biannually, with Issue 1 covering January to June and Issue 2 covering July to December. The journal is available both in an online format (E-Journal) and as a printed edition.

Current Focus: Digital Dynamics and Sustainability in the New World In today's world, the concept of Digital Dynamics and Sustainability plays a pivotal role as digital technology significantly influences daily life and global business. Digital Dynamics has become a key mechanism driving societal and economic transformations. At the same time, the emphasis on Sustainability is crucial for maintaining a balance among economic, social, and environmental development. This issue highlights these themes through various articles, reflecting the importance of integrating digital advancements with sustainable practices. The design of the theme, Digital Dynamics and Sustainability in the New World, underscores the critical interplay between technological progress and sustainable development, as discussed throughout this edition.