Vol. 9 No. 1 (2022): ๋January - June

cover-vol9no1

Published: 2022-06-30

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Editorial

editorial volume 9 No.1

Suramongkol Nimchit
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Academic Articles

WORK ENGAGEMENT OF EDUCATIONAL PERSONNEL IN THAI PRIVATE HIGHER EDUCATION INSTITUTIONS

Krittapakhin Mingsopa , Krisada Chienwattanasook

1-18
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Research Articles

THE RELATIONSHIP BETWEEN MARKETING MIXES AND PURCHASE INTENTION OF LINGZHI SOAP: A CASE STUDY OF KLANGBARN MUSHROOM FARM COMMUNITY ENTERPRISE

Danudath Kunponchuey, Naruemol jaroenying, Nontawat keawkhum, Annop Prasongamornchai, Achariya Kosayakoola, Nattapon Chongdarakul, Panisa Mechinda

19-42
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EMPIRICAL STUDY ON THE INFLUENCES OF PERCEIVED SELF-EFFICACY AND TECHNOLOGY ON EMPLOYEE JOB PERFORMANCE IN A LOGISTICS DEPARTMENT

Atcha Phanthonglor, Khahan Na-Nan

43-61
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ONLINE MEDIA USAGE AND SATISFACTION TOWARD ONLINE MEDIA AMONG ENTREPRENEURS AT THE OFFICE OF SMALL AND MEDIUM ENTERPRISE PROMOTION OF SMES IN THE BANGKOK METROPOLITAN REGION

Chaysiri Pattanathaworn, Bussaba Suteetorn, Saowanee Chinnalong

62-79
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CORPORATE SOCIAL RESPONSIBILITY INFLUENCING EMPLOYEE LOYALTY AND EMPLOYEE JOB PERFORMANCE

JESADA SUPARAM, Waranpong Boonsiritomachai

80-95
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THE EFFECT OF PERCEIVED VALUE, PERCEIVED RISK AND PERCEIVED CREDIBILITY ON PURCHASE INTENTION FOR ONLINE INSURANCE OF CONSUMER IN CHIANGMAI PROVINCE

Chanarin Tasa, Sugrit imphothong, Pongsiri Kamkankaew

96-120
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FACTORS AFFECTING ONLINE TEACHING AND LEARNING MANAGEMENT UNDER THE COVID-19 SITUATION OF HIGH SCHOOL STUDENTS IN KLAENG DISTRICT, RAYONG PROVINCE

Prasert Kaedmongkhon, Pichet Udomsamak, Jantana Ridsomboon

121-140
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THE COMPETENCY MODEL FOR SURVEYOR COMPETENCY OF LARGE-SCALE IRRIGATION PROJECTS IN THE LAO PEOPLE'S DEMOCRATIC REPUBLIC (LAO PDR)

Vorlachith Sisouvanthong, Pongsiri Kamkankaew

141-158
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DEVELOPMENT MARKETING CAREER SKILLS FOR AGING: LEARNING TO PROMOTE ACTIVE AGING IN KAMPHAENG PHET PROVINCE

Petchara Budseeta

159-174
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A STUDY OF THE RELATIONSHIP BETWEEN BUSINESS ENVIRONMENT AND INVESTMENT DECISIONS FOR GENERAL RESTAURANT BUSINESS IN MUANG DISTRICT, CHIANG MAI PROVINCE

Binge He, Darucha Rattanadumrongaksorn

175-190
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FACTORS INFLUENCING PARTICIPATION IN UNIVERSITIES’ COLLABORATIVE TALENT CULTIVATION IN CHENGDU-CHONGQING ECONOMIC CIRCLE

Zijun Yi, Soonthorn Pibulcharoensit, Somsit Duangekanong

191-212
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Book Review

Book Review

สุรมงคล นิ่มจิตต์

213-214

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