Vol. 21 No. 76 (2026): April - June 2026

View Vol. 21 No. 76 (2026): April - June 2026

Published: 2026-05-12

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Research Articles (Thai)

Consumer Segmentation Based on Marketing Mix Factors Affecting the Purchase Decision of Eco-Friendly Products

Ajcharapan Tangjaturasopon

1 - 13
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Increasing the Value of Agricultural Raw Materials Under the Loei Province Safe Food Policy

Supawadee Sumran, Panruethai Putthongsri, Chomphunat Chomphuphan, Sarinthorn Khumkhet, Chaiyapruek Hongladdaporn, Teanjai Siripahanakul

14 - 26
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Operational Development Guidelines of Organic Vegetable Farmers in Chanthaburi Province Using a Reference Model for Supply Chain Operations

Naris Uraipan, Sriwaree Sujaritchai, Poonsiri Prakongpak, Natcha Somjan

27 - 40
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Enhancing Competitive Capabilities of Community Enterprises Through the PRA-TO to Innovation Model: A Coffee Case Study

Runchida Daoruang, Thawatchai Prayatwong, Nattawut Wita, Rattitaya Hirunyahard, Puchit Phuchumni, Tritapa Panbankrad, Siripond Huaykaew, Suppakit Jongsaksawat

41 - 55
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Promoting Tourism Cooperation in Border Cities Along the Nong Khai–Laos Corridor: A Case Study of the 21st Century Belt and Road Initiative

Woraphot Thai-aree, Rachanon Taweephol

71 - 83
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Planning and Development of International Hotel Chain Businesses Based on the Bio-Circular-Green (BCG) Economy Model: A Phenomenological Study in Bangkok

Ratchamongkhon Thonglor, Rachanon Taweephol, Prommatr Jindachote, Sabaithip Mongkolnimit, Chatvarin Klongnoy

84 - 98
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Factors Affecting the Intention to Remain in Convenience Store Employment: A Case Study of Scholarship-Supported Students

Darin Rungklin , Kittikorn Saiyarin, Benjawan Khongkon

99 - 115
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Safety Attitudes and Safety Behaviors of Flight Attendants under the Aviation Safety Management Framework Based on ICAO Annex 19

Natesiri Ruangariyapuk, Nisakorn Suwansingha, Suphachok Sutthichot, Yaovaluck Sricharoen, Nisa Numwong

116 - 128
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A Comparison of Service Recipient Satisfaction Based on Individual Characteristics and Guidelines for Improving the Quality of Research Administration Services of the Division of Research Administration and Academic Services, Kasetsart University Chalermphrakiat Sakon Nakhon Province Campus

Rutchanon Pongtong, Anurak Khrueakham

129 - 141
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Research Articles (Eng)

Tax Reduction Policies and Corporate Financial Performance: Evidence from Chinese SMEs

Zhang Liangchen, Subchat Untachai, Rachata Suansawat

56 - 70
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