Vol. 37 No. 2 (2023): April-June 2023

View Vol. 37 No. 2 (2023): April-June 2023

Published: 2023-06-28

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Research Articles

THE RELATIONSHIPS AMONG PERCEIVED RISK, TRUST, AND THE PURCHASING DECISION OF PRE-ORDER JAPANESE TOYS IN THE BANGKOK METROPOLITAN REGION

Poonpak Keawsod, Surasit Udomthanavong

1-15
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ATTITUDES AND TRUST AFFECTING THE INTENTION TO BUY LIFE INSURANCE AND HEALTH INSURANCE VIA ONLINE AGENTS OF BANGKOK CONSUMERS

Hongsnanya Doungsano, Charunya Parncharoen

16-28
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EFFICIENCY AND EFFECTIVENESS THAT AFFECT MANAGEMENT UPGRADES FINANCE, ACCOUNTING, AND INCOME MANAGEMENT ENHANCEMENT, PHUKET RAJABHAT UNIVERSITY

Amporn Chouysook, Rattana Chanchana, Chadaporn Teekauttamakorn

29-41
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FACTORS AFFECTING DECISION TO CONTINUE STUDYING AT BACHELOR’S DEGREE OF HIGH SCHOOL STUDENTS THAT ARE UNDER THE OFFICE OF THE NON-FORMAL AND INFORMAL EDUCATION

Jirasak Kingjan, Boontham Racharak, Tirnud Patchayonvijit

42-56
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THE IMPACT OF WORK BEHAVIOR AND WORK ENVIRONMENT ON JOB SATISFACTION AMONG INDUSTRIAL EMPLOYEES IN BANPHO, CHACHOENGSAO PROVINCE FOLLOWING THE COVID-19 PANDEMIC

Kodchakorn Suwanna, Suravee Sunalai

57-68
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MOTIVATION AFFECTING LIFE INSURANCE PURCHASE DECISION PROCESS DURING COVID-19 PANDEMIC SITUATION OF WORKING PEOPLE IN BANGKOK AND ITS VICINITY

Patcharee Iamklai, Charunya Parncharoen

69-85
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THE EFFECT OF FINANCIAL MARKET UNCERTAINTY AND VALUE RELEVANCE OF ACCOUNTING INFORMATION

Patcharin Saramath, Pattanant Petchchedchoo, Siridech Kumsuprom, Panarat Panmanee

86-101
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THE INFLUENCE OF ONLINE MARKETING MIX FACTORS EFFECTING PURCHASING DECISIONS OF FACIAL CARE PRODUCTS VIA SHOPEE APPLICATION IN NONTHABURI

Phattaramon Sriviphat, Saiphin Panthong

102-115
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THE INFLUENCES THAT AFFECT SLEEP SUPPLEMENT PURCHASING DECISIONS OF CONSUMERS IN ONLINE

Puntakarn Jaruswattanaphun, Saiphin Panthong

116-131
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Book Review

นักธุรกิจจีนกำลังจะครองโลก China’s Disruptors

Paitaya Meesat

132-133
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