Vol. 39 No. 2 (2025): เมษายน-มิถุนายน 2568

View Vol. 39 No. 2 (2025): เมษายน-มิถุนายน 2568

Published: 2025-05-20

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Research Articles

Factor analysis for organizing music festivals in Thailand

Thamayut Jantip, Chayapol Muchamontol, Bhaktheema Maiyarat

1-20
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Research on impact of ESG Performance on corporate resilience

Mingda Li, Xiaoying Chang

21-35
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Factors influencing the work efficiency using the e-Office system of the personnel at the State Audit Office of the Kingdom of Thailand (Central Office)

Tamonwan Kanjanasirisombat, Suravee Sunalai

36-47
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Expectation and actual experience perception towards sustainable event management of audiences in the Bangkok Metropolitan Area

Soontorn Auksorncherdchoo, Kalyarat Pharabum, Rattachat Phonsaen

48-66
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The effects of marketing strategy of travel products on Taiwan tourists’ behavior

Wen-Ta Kuo, Weerapon Thongma, Chin-Fa Tsai, Winitra Leelapattana

67-89
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The logistics and supply chain development of cross-border trading and investment from Thailand to China

Watchar Watanarawee, Pairoj Duangnakorn, Kwanruen Sinnarong

90-107
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Factors influencing the decision of Nile Tilapia farmers in Chiang Rai to participate in community enterprises

Sornsawan Namsorn, Pratsanee Nakeere, Sudsiri Rungruang

108-133
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Human resources management strategies under good governance Principle of Border Patrol Police Sub-Division 41

Kunnarist Nuammaneerat, Suchart Adulbutra, Bampen Maitreesophon

134-154
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Service quality and corporate image affecting user satisfaction: A case study of a medical device company

Songtham Kongkhaw, Suravee Sunalai

155-168
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The acceptance of technology that affects the work efficiency of personnel in the State Audit Office of the Kingdom of Thailand

Papatsara Paramorratat, Suravee Sunalai

169-183
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Book Review

AI ปัญญาประดิษฐ์เพื่อธุรกิจ

Suthep Nimsai

184-185
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