Published: 2023-06-29

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Research Article

THE DEVELOPMENT OF MICE ACTIVITY IN LOCAL TOURIST ATTRACTIONS ACCORDING TO THE LOCAL- COMMUNITY IDENTITIES IN THE HIDDEN GEM PLUS CITY, NAKHON PATHOM PROVINCE

Nilubon Kongprem, Kittitach Keawchaoon, Mutchima Udomsilp

1-14

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DEVELOP LOGISTICS AND SUPPLY CHAIN MANAGEMENT CREATING COMPETITIVE ADVANTAGE AND PERFORMANCE OF AGRICULTURAL PRODUCTS PANDAN

Sudarat Pimonrattanakan, Piyamas Klakhaeng, Anuch Nampinyo, Srisarin Norasedsophon

15-30

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THE LOGISTICS PERFORMANCE COMPONENTS OF DELIVERY LOGISTICS SERVICE PROVIDERS

Srisarin Norasedsophon, Nattaya Atiratjirachai, Pakaporn Phongthong, Phitchayapha Primpray

31-48

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FACTORS AFFECTING THE INTENTION OF USING AI HOTEL SERVICE OF THAI TOURISTS CLASSIFIED BY PERSONAL CHARACTERISTICS

Chattayaporn Samerjai

49-61

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FACTORS AFFECTING LOYALTY IN PURCHASING FASHION CLOTHES VIA FACEBOOK LIVE OF WORKING PEOPLE IN BANGKOK

Bunyaphon Sriprasert, Pornpimol Sampatpong, Chattayaphon Samerjai

62-77

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THE INFLUENCE OF POSITIVE PSYCHOLOGICAL CAPITAL AND SERVICE MIND ON SERVICE QUALITY OF DOOR TO DOOR DELIVERY SERVICE PROVIDERS IN CHIANGRAI PROVINCE

Pongsook Srichai, Somkuan Sanguanpang, Peravit Chaimala

78-92

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TOURISM BEHAVIORS OF GENERATION Z TOURISTS IN BANGKOK METROPOLITAN REGION

Samornsri Khamtrong

93-107

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THE RELATIONSHIP BETWEEN SERVICE QUALITY AND CUSTOMER LOYALTY OF SIAM MOTORS INDUSTRIES CO., LTD., RAYONG PROVINCE

Chantra Namthong, Sitichai Farlangthong

108-121

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THE BUDGET ADMINISTRATION OF EDUCATIONAL INSTITUTIONS UNDER NONTHABURI PROVINCIAL ADMINISTRATIVE ORGANIZATION

jidanun sounkrai, Laddawan Petchroj

122-139

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Academic Articles

PERSPECTIVES ON DIVERSITY OF ENGLISH AND ITS CURRENT USE AS A LINGUA FRANCA IN THAILAND

Bair Pittpunt

140-152

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Book Reviews

เทคนิคหลอกสมองให้เปลี่ยนตัวเองเป็นคนใหม่

Worasiri Thumpradit

153-156

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