Business Management with Innovation of Smart Entrepreneurs: A Case Study of Community Enterprises in Food Processing and Food Product in Muang District, Lampang Province.

Abstract

Creating new things, new services to create value, create innovation for the business is another strategy that will help increase channels to respond to new things according to customer needs and help the organization turn a crisis into an opportunity. This research on the study of business management with innovation of smart entrepreneurs in Lampang Province aims to study business management with innovation and create a business management model with innovations from smart entrepreneurs in Lampang Province. The sample group consists of community enterprises in the food processing and product group in Mueang District, Lampang Province, which are 48 peoples in 7 groups. The tools for the research include interview forms, data collection using in-depth interviews. Using content analysis methods.

The research findings indicate that entrepreneurs possess management capabilities within their groups; however, a major issue remains—the group's operations have not effectively adopted innovations for data management in key areas such as administration, finance, production, and marketing. This lack of integration hinders the overall effectiveness of their management practices. To address this gap and enhance innovation-driven management, the researcher has developed a new management model in the form of a curriculum titled (Modern Entrepreneur) for community enterprise groups. The curriculum consists of modules on modern management, creativity and innovation, and marketing technology. This model serves as a prototype for entrepreneurial business management, aimed at enhancing operational efficiency and strengthening the competitive potential of community enterprise entrepreneurs in Lampang Province.